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Our Story

Photo: MUD & MUSK founder Haweya Ismail (far right) during the Qasil sourcing tour in Adadley, Somaliland (April 2017) 

Mud & Musk is a Social Business founded in 2016, in Perth, Australia - with the first online platform launched in 2017.  Our social impact goal focuses on raising awareness on methods of ethical sourcing and the acknowledgement of indigenous cosmetics knowledge through access benefits sharing agreements.

Our journey began after our founder came across a documentary highlighting the damaging consequences of the Frankincense industry her country of origin, Somaliland. The exploitation was able to thrive due to the lack of traceability and consumer awareness of the source of the ingredients we use today - Mud & Musk sets out to get back in touch with natural ingredients, their source and to acknowledgement the owners of traditional knowledge of cosmetic ingredients and their uses.

Our mission have 100% traceable ingredients in all our products.

This means you will be able to trace each ingredient used in your personalised skincare direct to the farmer.

Why is this important?

Traceability not only helps prevent exploitation and environmental degradation, it allows ensures those closest to the source benefit first and foremost.

We now offer SIX traceable ingredients and are on track to direct source many more! See our video from the sourcing tour of Qasil below.

We would love you to follow our journey:

Follow our sourcing tours here:

Instagram @mudnmusk